Case Study - Alzheimer’s Research UK
Michael Karran, Policy Advisor
Tell me about your campaign and what data you decided to collect?
Our campaign is focused on the impact of dementia. We already had a lot of data on the national impact of dementia, which we were using at a national level. However, we wanted to be able to show the picture at a local level in order to engage MPs on the impact of dementia in their constituency. This local data would also provide a useful resource for our regional fundraising teams.
How did you go about collating your data?
We developed the data internally by taking the national prevalence data for dementia, which is broken down by age, and then extrapolating this against the age breakdown per constituency.
What problems did you encounter when coming to use/display the data?
We found that the data, just in the form of numbers, PDFs and tables, was not that interesting to people. We wanted to find a way to show it in an interactive way that hooked people in, enabling them to find out more about the picture in their local area.
What made you decide to use PoliMapper for visualising the data?
PoliMapper presented an interactive solution that we felt would make our data enticing and memorable.
How have you been using PoliMapper since signing up?
We have used the constituency tool to engage with a number of MPs and the public in general, and the visual nature makes it both clear and impactful. The feedback we have received is universally positive and it has acted as a catalyst for new ideas, both internally and externally.
The maps form part of our Dementia Statistics Hub. We direct people to this area from social media and our main website, and use images of the maps in our social media posts.
PoliMapper also forms part of a campaigning toolkit that we send out to campaigners – the toolkit includes links to the maps and sample Tweets using PoliMapper images.
We approached the press directly when we launched our maps in October 2017 – we issued a press release that included images of maps and links. We were surprised with the reaction, which was incredibly positive, and we think this was due to the relatable local nature of the data in map form.
The story received strong national and regional coverage. We achieved more than 100 media clippings, ranging from print, online, radio and TV coverage. National coverage included The Sun, Daily Express, Mail Online, The Scotsman and ITV. The total combined circulation for the coverage was around 23,186,000.
National online news coverage
The following links are the online national news stories though there were a number of regional ones as well:
How has PoliMapper changed the way you work?
It has provided us with a local level MP interaction tool – we have always been keen to engage MPs more and this has really helped deliver on that goal.
We feel that this approach is the future for ARUK. We plan to engage with the Health Sector more going forwards and so the newly created Scottish and Welsh Health Board maps and the English CCG map will be really useful in enabling us to talk to local level organisations.
Would you recommend PoliMapper to other organisations?
Yes - it’s worked well for us. It’s easy to use and the various visualisation options mean it is flexible to the data and audience that you are working with. We plan to use it more extensively going forwards.